2021 - Present
Director, Training
Feedonomics/BigCommerce
OVERVIEW & ACHIEVEMENTS
Director of Training overseeing strategic planning and team leadership within the technical ecommerce services industry. Responsible for managing a cross-functional training team, developing talent, and driving growth through strategic planning and sales enablement.
Manage technical platform training program, enabling employees and clients to navigate advanced feed management software and ensuring SOC compliance in a security-focused environment. Collaborative management style with a focus on team agility, project prioritization and effective, frequent communication.
WORK PORTFOLIO
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Manage a technical team of 11 (curriculum team of 3; guided training team of 8)
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Develop and implement annual strategy
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Oversee training program for internal and external audiences of 500+ learners
APPLIED SKILLS
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Team leadership
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Strategic roadmap development
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Project management
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Operational and program management
2018 - 2020
Director, Digital Content & Learning
American Marketing Association
OVERVIEW & ACHIEVEMENTS
Managed a team of three responsible for developing and operating a customer-facing learning program for marketing professionals. Conducted customer research, product prototyping, UX design, and product testing for digital learning opportunities for marketing professionals. Identified hosting and distribution tools to maximize customer experience and emphasize high-impact learning practices.
By mid-2020, the program portfolio included topic-aligned in-person and online training offerings, four professional certification exams, and a promising line of emerging products in professional skills measurement. Professional development programming is a revenue-critical and foundational component of this brand.
WORK PORTFOLIO
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Live stream online training events
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On-demand learning production
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Certification programming
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In-person training events
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New product development
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Basic instructional design
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Customer testing/product research
APPLIED SKILLS
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Product and service design
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Experience design testing
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Google Design Sprints (description)
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Customer feedback synthesis
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Iterative project planning
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Budget management
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Team leadership
TECHNICAL SKILLS
ADOBE PREMIERE
LOGIC PRO
LIGHTROOM/PHOTOSHOP
WORDPRESS
SALESFORCE
GOOGLE ANALYTICS
SHAREPOINT
LMS/DOCEBO
SUBMISSION REVIEW SYSTEMS
VIRTUAL EVENT PLATFORMS
AGILE/WATERFALL METHODS
TEFL (2020)
SOFT SKILLS
COMMUNICATION
CREATIVITY
DECISION MAKING
CRITICAL THINKING
PROBLEM SOLVING
TEAM LEADERSHIP
CUSTOMER SERVICE
BUSINESS MINDED
TIME MANAGEMENT
PRESENTING/PUBLIC SPEAKING
FLEXIBILITY/ADAPTABILITY
EDUCATION
MA, Film & Media Studies
Ohio University School of Film, 2006
View Thesis
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BA, English
Ohio University, 1999
2015 - 2018
Director, Digital Content
American Marketing Association
OVERVIEW & ACHIEVEMENTS
As Director of Digital Content, I managed a team of four individuals responsible for the day-to-day content operation of the AMA.org website. In addition to managing content distribution, I produced special digital projects and website features related to major news stories, cultural events and holidays. At in-person events, my team oversaw event coverage including the creation and distribution of real-time video, audio, and image content.
This period resulted in the AMA’s first-ever real-time digital content workflow. Historically a static design for basic organizational information, the website became a source of dynamic and diverse content offerings. These efforts set the stage for a major content migration to a new content management system and the introduction of data-supported content management decisions.
WORK PORTFOLIO
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Website management
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Website performance tracking (Google Analytics)
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Engagement tracking
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Image procurement and management
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Content partnerships
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Virtual event production
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Webcast program management
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Live event streaming
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Video content producer
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Full-site content migration (SharePoint to WordPress)
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APPLIED SKILLS
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Customer experience tactics
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A/B testing for content performance
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SEO and keyword research
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Partnership management
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Video/Audio production
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Sponsor management
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On-location video production
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Intra-departmental collaboration
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Customer support
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Contributor and freelance management
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CMS research and functionality
Perspective: LEADERSHIP
I am a decisive, data-driven manager and I believe decisions should be made for the good of the project based on shared strategic goals. I have gained a significant depth of experience in leadership, team management, and stakeholder management. I have long been a member of the leadership team and am accustomed to working directly with executive staff, board members, and donors.
2012 - 2015
Director of Publishing, Journals
American Marketing Association
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OVERVIEW & ACHIEVEMENTS
As Director of Publishing, I was responsible for the business management and publication of four major academic journals. I oversaw an in-house production team of four individuals and managed relationships with vendors, freelancers, and contributors.
I was responsible for identifying strategic partnerships to raise journal profiles, ensure research credibility, and increase competitiveness in digital distribution. Included in this was the launch of ancillary digital publications intended to raise awareness and media coverage of journal research.
The journals reached a major milestone during this period when we published our first articles designed and optimized for mobile devices. Today, the journal program serves as a cornerstone of the AMA’s brand credibility.
WORK PORTFOLIO
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Production team management
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New policy development
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Awards and scholarship management
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Licensing, copyright, and pricing
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Vendor management
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International partnership acquisition
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Digital-first editorial policy and standards
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Editor-recruitment committee management
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Journal promotion and marketing functions
APPLIED SKILLS
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Team management
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Budget management
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Contract negotiation
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Business acumen
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Community/Volunteer management
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Copyright, IP, licensing
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Change management
2010 - 2012
Managing Editor, Journals
American Marketing Association
OVERVIEW & ACHIEVEMENTS
As Managing Editor, I led the transition from a print-first publishing flow to a digital-first editorial and production operation. This transformation dramatically reduced the publishing timeline by months, increased licensing opportunities, and ensured a professional, contemporary publishing experience for editors, authors, and reviewers. By 2012, all back-end journal production had been aligned along with manuscript submission systems to create a replicable, logical, uniform publishing operation that mitigated the chances of errors and delays. Cumulatively, the changes I implemented amounted to a major operational pivot for the journals program, paving the way for continued digital innovation.
WORK PORTFOLIO
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Digital transformation
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Editorial production alignment
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Academic community relations
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Back-end process development/refinement
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PR program development
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UX redesign across publications
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Vendor/partner management
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International community outreach
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APPLIED SKILLS
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Strategic thinking
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Creative Leadership
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Collaboration
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Communication
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Business acumen
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Budget management
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Team management
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Pricing/marketing strategy
Perspective: STRATEGIC THINKING
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As a publisher and producer, I have been responsible for significant operational and financial decisions. Often met with competing priorities and scarce resources, I favor practical long-game thinking without losing sight of the daily challenges that come with complex projects. I seek a balance between pushing for innovation while being mindful of practical requirements dictated by timeline and budget priorities.
2006 - 2010
Associate Managing Editor, Journals
American Marketing Association
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OVERVIEW & ACHIEVEMENTS
As Associate Managing Editor, I was responsible for the day-to-day peer-review management for four journals. During this period, I managed the migration of two journals onto ScholarOne Manuscripts submission software which brought uniformity to critical backend production processes. From a user perspective, all four journals could now be viewed under a single publishing brand. These processes remain in effect to this day.
This period marked a major leap forward for organizational brand alignment that brought greater awareness to the AMA as a publisher of leading academic research. Likewise, this would be the first time all four manuscript submission processes would be overseen by a single individual. This was critical to creating an airtight system for identifying and troubleshooting issues which then could be resolved across all four journals systematically. All of these efforts would create a solid foundation on which to effectively modernize the journal publishing processes.
WORK PORTFOLIO
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Manage manuscript submission systems (ScholarOne)
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Migrate publications to new submission systems
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On-ramping and software customization for new editors
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Editorial Review Board management
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Liaison to academic community
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Awards process management
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Manage in-person editorial board events
APPLIED SKILLS
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Strategic thinking
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Marketing functions
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Creative thinking
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Project management
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Business acumen
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Communications
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Public Speaking/Presentation
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Training
Perspective: COMMUNICATION
I believe successful inter-team collaboration can be achieved by communicating liberally, effectively, and always in good faith. I have served as the primary contact for a diverse community of academics and executives including 10 full-time editors, over 50 associate editors and hundreds of editorial board reviewers from around the world. Doing so with diplomacy, integrity, and respect was integral to establishing consensus through sometimes difficult periods of new policy development and strategic change.
2004 - 2006
Media Studies Instructor
Ohio University School of Film
OVERVIEW & ACHIEVEMENTS
Course development and instruction was a major pillar of my graduate work in film and media studies. I had the opportunity to design semester-long, for-credit courses on topics including politics, history and the representation of women in cinema. I designed each course to combine film viewing with critical reading and writing. I taught in-person twice a week where I provided lectures, facilitated discussions, and conducted screenings.
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Related: Master's Thesis
2002 - 2004
Member Support Associate
WBEZ-Chicago Public Radio
OVERVIEW & ACHIEVEMENTS
My experience expanded to include skills required for not-for-profit fundraising. As a development associate, I was responsible for database management, campaign mailings, live-event support, and member (customer) support. Stakeholder management skills were especially critical at WBEZ as I was responsible (and proud) of serving as a volunteer recruiter, manager, and trainer for fundraising campaigns
2001 - 2002
Assistant Editor
The McGRAW-HILL Companies
OVERVIEW & ACHIEVEMENTS
As an Assistant Editor, I copyedited educational textbooks in the areas of reading and writing. I was responsible for ensuring lessons and content correlated with individual state education requirements.
1999 - 2001
Editorial Assistant
BRITANNICA.COM
OVERVIEW & ACHIEVEMENTS
As an Editorial Assistant, I was responsible for website management (Dreamweaver!), research, and writing for history, politics, and science channels. I was on the team that launched the first internet-based version of the Encyclopaedia Britannica. I also worked as a proofreader and fact checker for print and digital encyclopedia articles on subjects including "baseball" and "cricket."